Because little ones grow fast – but their toys don’t have to cost a fortune.

Welcome to our Sale Baby & Child collection, a joyful line-up of pocket-friendly treats for tiny humans with big imaginations. From cuddly companions to creative playtime picks, these hand-chosen favourites bring charm, quality and comfort without stretching your budget.

Looking for something snuggly? Meet their next best friend in our Soft Toys edit. Have a Jellycat superfan on your hands? Hop over to our Jellycat collection for even more characterful cuteness. And if you’re after playtime magic, explore our ever-popular Toys range – full of fun, colour and gentle chaos.

Perfect for birthdays, little surprises, or building out the toy box for less. Go on – give them something they’ll adore (and your wallet will too).